Go from finance-anxious to investor-ready
A step-by-step course for first-time founders who want to finally understand the money side of their business.
Why I created this course
This course is for you if:
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You’ve just started a business or are planning to
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You want to understand your numbers without feeling overwhelmed
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You’re thinking about raising money someday and want to be prepared
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You want to make smarter financial decisions for your startup
This course is not for:
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Founders looking for complex, advanced investment banking-style finance
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People wanting generic content they could Google
→ This is practical, founder-friendly, and tailored to early-stage businesses.
What you'll learn
📘 Module 1 — Welcome & Intro to Startup Finance
Start by shifting your mindset around money. Understand why every founder must learn their numbers — and how this becomes your decision-making power.
🏛️ Module 2 — Setting Up Your Financial Foundations
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Choosing your business structure (sole trader vs limited vs CIC)
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Setting up your finance system (bank accounts, tracking, bookkeeping)
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Categorising income & expenses
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Understanding tax
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Tools & templates to keep everything organised
+ interview with Grace Hardy (accountant & founder of award-winning accountancy firm)
+ Income & Expense Tracking Template
📊 Module 3 — Understanding Your Numbers
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How to read a Profit & Loss
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How to understand cash flow
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What your balance sheet actually means
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How to spot trends & make better decisions
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Core startup metrics: burn rate, runway, margins, MRR, etc.
📈 Module 4 — Budgeting, Forecasting & Cash Flow Management
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How to build a 12-month budget
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How to forecast your revenue, costs & growth
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How to create optimistic vs conservative scenarios
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How to calculate runway
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How to avoid cash flow crises
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Forecasting differences for product, service, and SaaS businesses
+ interview with Sadia Fawad (financial startup coach)
+ 12-Month Forecast Template
💸 Module 5 — Business Models & Unit Economics
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Types of business models
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Unit economics — what it is & why investors obsess over it
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CAC, LTV, gross margins, payback period
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How to improve these numbers over time
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How to know if your model is investable/scalable
💼 Module 6 — Funding Options & The Startup Funding Landscape
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You’ll learn every funding route, including:
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Bootstrapping
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Loans & debt financing
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Grants
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Angel investors & angel syndicates
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Venture Capital
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Crowdfunding
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+ interviews with angel investors, VC scouts + founders who have successfully raised through these channels.
+ interview with Kam Sohi (a highly-esteemed growth consultant who has worked with top founders to scale their businesses & raise investment)
🗂️ Module 7 — Investor Readiness: Pitch Decks & Data Rooms
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How to know when you're ready to raise
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How much to raise & at what valuation
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How to build a pitch deck investors want to see
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What to include in your data room
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How to confidently answer investor questions
+ Pitch Deck Template & Investor FAQ Checklist
🚀 Module 8 — The Fundraising Process
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Everything you need to know about the actual raising process:
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Researching the right angels & funds
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Outreach strategy + how to follow up
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Relationship building
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Handling rejection
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Closing a round
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+ interview with Ekky Manoilenko, who has worked with 700+ founders helping them find and reach out to relevant angels.
+ Investor Outreach Message Template
Some of our contributors
What make this course different
✓ For early-stage founders — No fluff, no jargon. Just the finance fundamentals you actually need.
✓ Built for female founders — Designed to close confidence gaps and remove the intimidation around money.
✓ Shaped by experts — Insights from accountants, investors, and operators with different perspectives & insights.
✓ Real founder stories — Hear from women who’ve raised significant funding and learn exactly how they did it.
Pre-Order Today: £159
Secure your spot now and save £100+ when the course drops on January 5th 2026.
Pre-ordering = locking in a huge discount before the price increases to £279 at launch.
💌 Not ready yet? Join the waitlist
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