Go from idea → working prototype → first users or revenue.
Go from idea → working prototype → first users or revenue.
Go from idea → working prototype → first users or revenue.
STARTUP FINANCE & FUNDRAISING 101
for early-stage female entrepreneurs
Go from finance-anxious to investor-ready
A step-by-step course for first-time founders who want to finally understand the money side of their business.
Feel like you “should” know your numbers, but don’t know where to start? 💭
You’re not alone. Most early-stage founders say finance and fundraising feel overwhelming — spreadsheets, forecasts, investors, jargon.
This course breaks it down in plain English. Just practical guidance to help you feel confident about how your business makes, spends, and plans for money.
📚 What You’ll Learn
By the end, you’ll:
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Understand the basics of startup finance (cash flow, profit, runway).
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Learn how to build a simple budget and forecast.
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Get clear on your business model and what drives your numbers.
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Explore the different ways startups get funded (grants, loans, angels, VC, etc.)
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Feel comfortable talking about your finances — whether to investors, partners, or yourself.
Course overview
Module 1 — Getting Comfortable With Finance
Start by shifting your mindset around money. You’ll learn why understanding your numbers matters (even if you have an accountant), common myths about “not being a numbers person,” and how to build financial confidence as a founder.
Module 2 — Setting Up Your Business Finances
We’ll cover the practical setup basics: separating business and personal finances, using accounting software or spreadsheets, simple record keeping, and the tools that make it easy to stay organised.
Module 3 — Understanding the Core Financial Statements
Learn what your Profit & Loss, Cash Flow, and Balance Sheet actually mean — in plain English. You’ll see how they connect, how to read them, and how they show the health of your business.
Module 4 — Budgeting & Forecasting Made Simple
Learn how to build a 12-month budget and cash flow forecast, even if you’ve never done one before. You’ll get a template and walkthrough for estimating income, expenses, and runway.
Module 5 — Your Business Model & Key Metrics
What really drives your startup’s revenue and costs? We’ll break down business models and teach you how to find your key metrics — like CAC, LTV, and margins — using real examples.
Module 6 — Exploring Funding Options
Learn the main ways founders fund their startups — bootstrapping, loans, grants, crowdfunding, angels, venture capital — and how to know what’s right for you (with UK & US examples).
Module 7 — Getting Investor-Ready
If you do decide to raise investment, this module walks through how to prepare. You’ll learn what investors look for, what “traction” means, how to present your numbers, and what documents you’ll need (including your data room checklist).
Module 8 — Building a Simple Pitch Deck
We’ll help you translate your financial story into a clear, compelling pitch deck. You’ll get a template and examples to follow, plus guidance on the “financials” slide that most founders dread.
Module 8 — Building a Simple Pitch Deck
We’ll help you translate your financial story into a clear, compelling pitch deck. You’ll get a template and examples to follow, plus guidance on the “financials” slide that most founders dread.
Module 9 — The Fundraising Process
From identifying investors to sending your first email and negotiating terms — learn the fundraising journey step-by-step. We’ll demystify things like valuation, equity, and dilution.
Module 10 — Managing Your Money After You Raise (or Grow)
Raising money is just the start. Learn how to manage new funds, track your burn rate, communicate with investors, and plan for sustainable growth.
This course is for you if...
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You’ve just started a business or are planning to
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You want to understand your numbers without feeling overwhelmed
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You’re thinking about raising money someday and want to be prepared
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You want to make smarter financial decisions for your startup
Early-Bird Price: £159 (full price £249)
💌 Join the waitlist
Be the first to access the course when it launches + get an exclusive early-bird discount.