Showing up on social as an early-stage founder

This 2-hour workshop is designed for founders who want to use social media intentionally to grow their business - not to become influencers, chase vanity metrics, or post for the sake of it.

We’ll break down how founder-led content actually works today, what types of content matter most at the early stages of building a business, and how to show up consistently without overthinking or burning out.

You’ll learn how to:

• Use social media as a distribution and trust-building tool for your business

• Create content that builds connection, credibility, and momentum

• Decide what to focus on (and what to ignore) as an early-stage founder

• Develop a founder-creator mindset that prioritises experimentation over perfection

You’ll leave with:

• A clear understanding of how to approach social media as a founder in 2026

• Direction on what kind of content you should be creating right now

• Simple frameworks you can reuse as your business grows

• More confidence in how you’re showing up online

This workshop is ideal for early-stage founders building consumer brands on TikTok + Instagram.

🗓️ Wednesday 11th February

⏰ 5.30-7.30pm

📍Virtual (Microsoft Teams)

Meet your workshop host: Jas Wilks (founder of Lets Fund Her)

Jas has built and grown multiple online brands from scratch, including Lets Fund Her, where she grew an audience of 10K+ in under six months through founder-led content and community building.

Alongside running Let’s Fund Her, she mentors early-stage founders at the King’s College London Startup Accelerator, supporting them specifically with content creation and founder-led growth strategies.

Through studying and speaking with a wide range of successful founder-creators, Jas has developed a deep understanding of how social media works when used as a business tool, not an influencer exercise.