Fireside Chat with the Founders of BYBI
Join Elsie Rutterford and Dominika Minarovic as they share the unfiltered truth about raising millions, scaling to 3,000+ stores, and what really happens after a successful exit.


Time & Location
03 Dec 2025, 13:00 – 14:00
Microsoft Teams
Guests
About the event
Join us for an exclusive virtual fireside chat with Elsie Rutterford and Dominika Minarovic - exited founders of skincare brand BYBI, early-stage brand builders and angel investors.
Having scaled BYBI to global distribution in over 3,000 retail doors, raising £10m in funding before successfully exiting in 2024, they’re now entering the kids space with playful brand rayro. Alongside this they also support early-stage consumer brands with growth strategy in the beauty, personal care, food and bev and childrens consumer space.
In this candid AMA-style session, Elsie and Dominika will share the unfiltered reality of building, scaling and selling a consumer brand. From raising investment and navigating growth challenges to managing burnout and life post-exit, they’ll unpack the highs, lows, and lessons learned along the way.
Come ready to be inspired - and to take notes.
Follow their journey on socials:@twotiredmums
💻 When: Wednesday 3rd December, 1-2pm
⏰ Where: Virtual
👩💻 Who it’s for: Early-stage and aspiring female founders, esp. those in the consumer space
RSVP to get emailed the link to join live.
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