B2C Marketing & Sales: TikTok, Storytelling & Building a Brand That Converts

Overview

The way consumers discover and buy from brands has completely changed — there’s no linear funnel anymore, just a web of touchpoints across social media, creators, and communities.

This masterclass will teach you how to build a brand world people want to be part of and turn your audience into paying customers. We’ll cover everything from storytelling and conversion strategy to the power of TikTok as a tool for early-stage founders.

You’ll also hear everything Jas has learned from posting on TikTok every day for six months and growing to 10K followers — from the importance of showing your face, to why authenticity beats polish, and how to use the platform to validate ideas and build trust.

Featuring real-world examples from brands and frameworks Jas has used to grow multiple founder-led businesses organically.

🔥 You’ll Learn How To:

• Build a cohesive brand world and tell stories that connect

• Use founder-led content to build trust and drive conversion

• Focus on sales systems, not just visibility — own your audience

• Create authentic TikTok content that feels like FaceTime, not advertising

• Develop the mindset and systems to show up consistently online

🧠 What We’ll Cover:

1. The New Era of D2C Marketing — why the funnel is dead and what’s replaced it

2. Building a Brand World — how to create consistent, story-led touchpoints

3. TikTok for Founders — how the platform rewards authenticity over polish

4. Storytelling That Sells — real examples from modern D2C brands

5. Conversion Over Attention — systems, mailing lists, and repeat customers

6. Consistency & Mindset — tools and habits to help you show up every day
   

💬 Bonus:

After the masterclass, attendees can submit one piece of content or a short content strategy for personalised written feedback from Jas — helping you refine your storytelling and brand positioning.

🎯 Who It’s For

Early-stage founders, creators, or marketers who want to:

• Learn how to turn social media into a sales engine

• Build community and connection around their brand

• Understand modern B2C growth in the era of authenticity

About Jas

Jas Wilks is a serial entrepreneur, startup advisor, and mentor at King’s College London, where she helps early-stage founders refine their social media marketing and community-building strategies.

She’s built multiple founder-led brands from the ground up — most recently growing her business TikTok account to 10K followers in a few months and converting a third of that audience into a mailing list. Through organic, authentic content, she’s sold out events and built a real, loyal community around her mission.

Hosted on Microsoft Teams. Spaces are limited to keep it interactive!

💕 Want access to every masterclass?

Become a Lets Fund Her Member and get access to all upcoming masterclasses, plus exclusive access to our Content Hub — where you’ll find recordings, resources, and templates from every past session. You'll also unlock community features including our Community Directory, Founder Match + discussion spaces designed to help you connect and grow with other female founders.

👉 Join here